In the early 1990’s the deregulation of brokerage commissions led to an entirely new type of investment firm, Discount Brokers. These new firms developed Consolidated Brokerage Accounts that made it possible for investors to hold all types of securities including Mutual Funds From Different Fund Families in one place. Exchange Traded Index Funds (ETF’s) were created that allowed investors to easily invest into markets worldwide with no minimum investment and very low expenses.

The Technology Boom and the rapid development of the Internet made it easy for investors to see how the Performance and Expenses of investments recommended by their brokers compared to all the other choices that were easily available to them. Investors started to realize that the big investment and insurance firms with their Pressure To Sell and High Fees might not be the best choice to help them manage their investments.

Performance Tracking Inc. (PTI) was founded in 1992 to be able to work for investors as a registered investment advisory practice rather than as a brokerage firm. Independent advisors can Set Their Own Fees, offer true Discount Brokerage Services and Manage Portfolios for individual investor IRA, Rollover, Trust and Custodial accounts without the Conflicts of Interest that are still common in the brokerage industry today.